As a key part of Bose’s content evolution on TikTok, I took on roles that led to remarkable results with campaigns like “Bose Has The Solution.” With this initiative, we embraced the platform's unique culture and shifted away from conventional advertising to create a series that humorously tackled relatable tech frustrations. This authentic, self-aware approach helped position Bose not just as a tech brand, but as one that truly engages with Gen Z's lifestyle.

Our TikTok strategy paid off impressively. We reached 70.4 million impressions and experienced a 70% increase in followers, climbing to 387,500 in 2023 alone. Engagements surged by 20% year-over-year, with comments skyrocketing by 171%, reflecting a strong, interactive community.