How do you eat mixed nuts? By the handful or one at a time? This debate spawned the Planters Peanuts “All or One” campaign!
The spot was rated as one of the best and funniest of the year by NPR, CBS, The Kellogg School, Forbes, and Campaign Wire. On the social side (which I was heavily involved in) it won Twitter Bowl!
3 One Show shortlists
Role: Creator
ACD’s: Evan Elberson, Molly Johnson
Group Creative Directors: Kat O’Brien and Jackie Blaze
